As part of its Natal Online campaign, Memphis launched two new conceptual videos by Alma de Flores and Senador. The objective is to reinforce the positioning of the brands and to thrill and engage the consumers of both in this period of the end of the year.
Alma de Flores' video reinforces the brand's presence in women's daily lives and in the construction of fragrant memories, while reminding consumers that Alma de Flores is still present to build new memories. With the participation of the company's employees, the video also reinforces the brand's freedom positioning, highlighted in the products with the phrase “Freedom is to be who you are and to like what you like”.
In the Senator video, the positioning of the brand as a pioneer in the development of products that are focused on male care since 1973 is reinforced, in addition to the highlight of the varied portfolio of fragrances that allows to accompany men in different moments of daily life. As well as the Alma de Flores video, the Senator video also features Memphis employees.
The videos can be seen on the company's YouTube channel, https://www.youtube.com/c/MemphisSA, as well as on the brands' social networks.