Memphis, which since 1949 operates in the personal care segment, launches another brand for its portfolio. Pure Memphis is aimed at audiences who are concerned about their welfare as well as those of others, and especially the impacts they have on nature.
The Pure brand hits the market with two products: non-aluminum roll on deodorants and non-allergenic glycerinated soaps. Made with natural derivatives, both products have light fragrances such as white tea, bergamot and hibiscus flower. They are designed especially for people most likely to get contact allergies.
Pure roll on deodorants do not contain aluminum salts, alcohol, parabens and triclosan in their composition. Its formula has a corn-derived deodorant and an allergen-free fragrance. Soaps were developed without aggressive chemical additives, aggressive preservatives and artificial colors. Foaming is derived from 100% vegetable base, ie no foaming agent is added.
Products have been developed to generate as little waste as possible for nature. Soap packaging paper allows for planting as it contains flower seeds, vegetables or spices. The packaging of the deodorant is 100% biodegradable.
The new roll on deodorants and pure glycerinated soaps will be available in pharmacies, perfumeries and supermarket chains throughout Brazil, as well as the company's e-commerce www.memphisbr.com.br.