Customer Service Memphis 0800 512 282 / sac@memphisbr.com

Our history

A confused trajetória gives Memphis com perfumaria of history gives brasileira. Em 1949, um perfumer compraram alemão and four partners do creme Memphis manufacturer, a company that differs from então em produtos, embalagens and technology. Pioneira, foi a primeira to distribute all or Brazil.

Mais do that transform raw material em produtos, Memphis wanted to contribute bem com or two consumers being and self-esteem. Seus diferenciais constituem uma solid company and constantly seeks to reaffirm negócio seu proprio em um banho transform or large prazer time.

1949
The beginning

The history began in November 25, 1949, with the purchase of Memphis Cream, including the brand, formulas and a few machines. The company foundation was the result of the dreams and undertaking will of Carlos Lütz, Ilse Kuhlmann, Rodolfo Gros, Geraldo Caruccio and Domingos Caruccio.
In December, Memphis purchased Piva toilet soap plant, at Santiago do Boqueirão, Rio Grande do Sul state, including machinery, inventories and brands, among which Alma de Flores lotion brand.

1950
Innovating from the first launchings

The first experience with Alma de Flores toilet soap was accomplished in March. Other toilet soaps were launched, including Matacura toilet soap. The production of Super Original toilet soap, began in August, in orchid, lavender and toilet water versions.
To innovate in delivery, Memphis began direct sales to retailers, a successful commercial strategy.

1952
An always-remembered classic

Year of important launchings: Memphis lavender toilet soap, Alma de Flores talcum powder and the fourth perfume of Super Original toilet soap: clove.

1955
Portfolio and manufacturing structure increase

Delia Luxe toilet soap is launched in March. During the year, investments are made to increase the manufacturing structure.

1956
Change of name
The company's name changes to “Indústria de Sabonetes e Perfumarias Memphis Ltda”.
1957
Value-added products and special packages

Since that time, the company thinks on packages, which differentiate from the competitors. The development of differentiated superior quality products has always positioned Memphis as a supplier of high value-added items.
This is also the year when Luvaespuma toilet soap began to be produced.

1961
The building of the new factory

The new factory began to be built at Pernambuco street, Porto Alegre city, Rio Grande do Sul.

1968
Incorporation of Sulplastic

Sulplastic, a supplier of plastic tubes for packages, is created.

1971
Biocrema brand was born

Biocrema toilet soap launching.
Targeting a new market, the company began the production of Biocrema, Alma de Flores and Memphis 20 g. toilet soaps for hotels.

1973
Purchase of brands 4 Estações, Vera, Bouquet de Orquídeas and Senador.

When buying Masi & Cia. Ltda., Memphis included Bouquet de Orquídeas, Lavanda Alpina, 4 Estações, Senador, Moiré, Lar, Vera, Pedra Chauffer brands to its portfolio.

1979
The new Senador toilet soap

Launching of the new Senador toilet soap, with completely reformulated ingredients, format and package. 

1980
Inauguration of the new plant at Rio Grande do Sul state

In August, Memphis moved to the new factory at Porto Alegre, Rio Grande do Sul state. 

1982
Launching of 4 Estações deo-cologne

The company presented 4 Estações deo-cologne to the market.

1985
Launching of Alma de Flores Spray deodorant

Memphis enlarged its product line and launched the first spray deodorant, Alma de Flores, still a great sales success. 

1990
New CEO

On January 1st., the founder Carlos Lütz transferred the CEO position to Carlos Alberto Kroeff. Carlos Lütz became the President of the Managing Board, position he held until he passed away. 

1992
Wastewater treatment station

Porto Alegre plant got a wastewater treatment station meeting legal requirements and established new environmental efficiency standards, reinforcing our permanent commitment to the environment.  

1994
Purchase of Perfind perfumery

Memphis bought Perfumaria Perfind Ltda and Ann Bow and Suomi brands.
Ann Bow toilet soap glycerinated version began to be sold.

1997
ISO 9001 certification

The company launched Biocrema 2 in 1 toilet soap and conquered ISO 9001 certification.
Memphis inaugurated a new production line of toilet soaps, with Italian state-of-the-art technology.

1998
Modernization of product portfolio

Memphis modernized its lines with launchings in new categories: Alma de Flores cream and roll-on deodorants and Biocrema creamy toilet soap.

1999
More news in products

Senador Classic spray deodorant, Senador Classic deodorant and Alma de Flores bathing gel are launched.

2000
Launchings and more investments in technology
On December 5, is founded the joint venture Puig Memphis S / A . Operation with the Spanish group Puig Antonio S / A allows to package and distribute perfumes and Diavolo Diavolo Per Donna by Antonio Banderas , Brava Water and Tais.
2001
Produção dos perfumes Puig Memphis inicia em nova unidade fabril

A Memphis inaugura uma nova fábrica, em Portão (RS), na qual produz os perfumes Puig Memphis. Novos conceitos de fabricação evitam contaminação ambiental. É iniciado o plantio de bosque de árvores nativas ameaçadas de extinção.
São lançados o Desodorantes Roll-On e Aerossol Biocrema; Linha Biocrema Baby, com sabonete e shampoo; os novos Sabonetes 4 Estações Nutrientes de Fruta; e a Linha Moiré, com ativador de cachos, shampoo, condicionador e creme para pentear.
A Memphis conquista a Certificação ISO 14001.

2002
Lançamentos e mais investimento em tecnologia

São lançados os sabonetes Senador Fresh, Biocrema Aveia e Leite, Biocrema Leite e Mel, Hidratante e Esfoliante Moiré, e também um novo segmento de produto: os estojos, das linhas Alma de Flores Especial e Senador Fresh.
É instalada uma nova linha de produção de desodorante spray, com tecnologia de última geração.
Entra em operação o Portal Memphis, que interliga consumidores, clientes, representantes, parceiros e colaboradores.

2003
New products in the deodorant segment

This year, Senador Fresh line added spray, aerosol and roll-on deodorants; and Alma de Flores line added an aerosol deodorant and a liquid toilet soap. Biocrema launched aerosol and roll-in deodorant in oat & milk and milk & honey lines, renewed the exfoliating toilet soap, and added a liquid toilet soap.
Memphis lavender talcum powder, spray deodorant, and the new layout of the line are launched, as well as the cases with Biocrema, Senador Fresh, Senador Classic, Asty and Memphis lavender mini-toilet soaps.
Relationships with the perfumery consultants were enlarged when implementing the computer-based program.

2004
Memphis commemorated its 55 years with new products

Memphis commemorated its 55 years presenting a special edition of Alma de Flores toilet soap - Luz da Lua. Its success motivated the creation of Alma de Flores Luz da Lua line, including aerosol, spray, roll-on and cream deodorants.
The launching of feminine deo-colognes Donna Del Cuore, Lavanda Alpina and Suomi and masculine deo-colognes Senador and Asty placed the company within a new fragrance category.

2005
Increasing productivity and extension of Luz da Lua line

Following the consumers' wishes, Memphis relaunched one of its great successes: Alma de Flores talcum powder case with puff and a beautiful package.  The revitalized classic was also produced in the Luz da Lua version.

2006
Biocrema launchings reinforced concept

Biocrema moisturizers acquired three new versions for the body and new toilet soap and deodorant options. Thus, it reinforced the positioning as a complete treatment line. With the new body lotions, Memphis entered a new segment.

2007
Innovations and conquests

Over 100 items are launched, including compact versions of roll-on and aerosol deodorants. Another novelty was Senador Platinum, the first masculine line of hygiene and beauty, including toilet soap with a strong moisturizing and perfuming appeal. Senador Sport line was inspired in the high perfume world trends, providing protection, freshness and refinement; and 4 Estações line got new packages, more attracting and modern.
Biocrema innovated with the deodorant without perfume, developed to nurture and take care of the armpit skin; Verão line for those skins harmed by the sun, chlorine and seawater; and Erva Doce line, replacing milk & honey version and adding roll-on and aerosol deodorants.
Memphis signed a joint-venture agreement with Antonio Puig, focusing personal hygiene operations.

2008
Alma de Flores bet on new strategies

Over one hundred new products reached the market. Among them, Biocrema feet line, Senador Seduction and the renewed Alma de Flores lines.

2009
Memphis and Alma de Flores: 60 years, the same essence

Memphis and Alma de Flores completed 60 years. The new Alma de Flores Essencia de Champagne line is launched, a toast to the Brazilian woman's vivacity - and Memphis' itself. The portfolio also added the intimate hygiene category, with Biocrema intimate toilet soap.

2010
Moisturizing with Alma de Flores

Alma de Flores launched its moisturizing lotions and the Classic case with moisturizing lotion.  Biocrema bath moisturizers are launched and new layouts and packages of Biocrema moisturizing lotions are presented.

2011
News and innovations

Memphis presented numberless novelties, such as the new layout of Alma de Flores line; the exchange of Lavanda and  Alfazema fragrances by the new ones Jasmin and Vanilla;  the new layouts of Ann Bow line and the launching of its liquid versions; the launching of  Senador Explorer line and two antibacterial toilet soap lines: Biocrema Protect honey and propolis and orange tree flowers.

2012
Memphis presented an exclusive line for children.

In a partnership with Warner Bros., Memphis launched the Biocrema Flinstones line, with the characters of the Cave Kids line: Pebbles, Bam-bam and Dino. The line included shampoo, conditioner, deo-cologne, talcum powder, toilet soap and liquid toilet soap.
Another novelty was the Biocrema line for Men, with products joining care and moisturizing for masculine skin. Alma de Flores cases with candles also made the year even more perfumed.

2013
Time to increase relationships

In 2013, Memphis enlarged its contact with consumers, inaugurating Alma de Flores, Senador and Biocrema profiles in social networks. Reorganization of Memphis website let the environment more complete, objective, and dynamic.
Senador line was redesigned, now being more connected to the modern man's style.

2014
Strength characterized Memphis 65 years

The commemoration of the 65 years included new products and new package layouts. In addition to the changes, Biocrema got Protecção Natural line, whose toilet soap eliminates 99% the bacteria. Now with an own line for children, Memphis launched Biocrema Chuá, with dermatologically balanced and tested formulae.  Citrus and Açaí spray deodorant versions of Ann Bow line, Senador Country and the Alma de Flores Queen commemorative edition reached the market. 

2015
Innovation with Soul of Flowers and Novelties with Line Alma de Mulher

With the success of Alma de Flores Queen the previous year, the new Princess and Femme fragrances were developed in 2015, forming the Alma de Mulher line. Still in 2015 Alma de Flores line gained redesign, making the packaging more appropriate to modern woman, but without losing the essence of traditional Alma de Flores

2016
Commitment to the environment and modernization of major brands
In 2016 the brands Senator, Biocrema and 4 Stations also went through redesing. Our spray deodorants have gained biodegradable plastics, retaking our commitment to the environment.

 

 
2017
New launches, innovations and reinforcement in commitment to the environment

In 2017 we had the redesign of the Ann Bow line, and we launched new products: aromatizers, ambient diffusers and sachets. We also had the launch of the Alcohol Bio-gel. We also had a goal for 2017 to ensure 100% of our plastics are biodegradable.

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Telephone: 0800 512282 E-mail: sac@memphisbr.com
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