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Soap Alma de Flores presents new exclusive format

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Soap Alma de Flores, from the company of the state of Rio Grande do Sul, is in a new format and now has a unique and distinctive design that makes it easier to handle. Available for all fragrances of the brand, the soaps keep the same perfume and size, but with a more delicate and youthful shape that fits perfectly in the hand.
The story of Alma de Flores is a great success of Brazilian perfumery. Since 1950, the brand has as main characteristics the high perfuming, excellent fixation and quality. The perfumes of the lines of Alma de Flores are differentiated and awaken the imaginary of the woman romantic, feminine and delicate. The new soap format comes with the objective of strengthening brand concepts, reinforcing attributes such as femininity and romanticism with subtlety and identity.
The anatomical shape allows the perfect fit in the palm of the hand, which gives more firmness to the handling. In addition, the undulations of the soap help to massage the body during the bath. The ergonomic cut, the application of the flowers, the size of the logo and the phrase with relief gave even more delicacy and adherence to the soap, as well as a unique identity.
About Memphis:
The state of Rio Grande do Sul is among the best-positioned companies in the cosmetics sector in Brazil, being the fifth largest in the soap market. With over 65 years of experience, its portfolio is comprised of nine brands - Alma de Flores, Senator, Biocrema, Ann Bow, 4 Seasons, Lavender Memphis, Orchid Bouquet, Super Original and Vera. It also has more than 300 direct and 450 indirect employees. Its plants are located in the cities of Porto Alegre and Portão, both in Rio Grande do Sul. It is licensed by ANVISA and SMAM, in addition to being certified by NBR ISO 9001 and 14001 standards. Memphis is a company registered in the PEA (Projeto Esperança Animal) and does not perform tests on animals.

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